Step 1: Find out your "AVERAGE FOLD" through scrollmap
The average fold is the location visible to all users without scrolling. Use scrollmap to know if your landing page’s main CTA and your top 3 unique selling points (USP) are placed at where your visitors are paying the most attention.
Step 2: Find out the best performing headline via onsite A/B testing tool
Run A/B tests to experiment with different value propositions and compare the results. Ensure your value proposition is written in the language of your customers and clearly communicate the following:
1. Relevancy. How your product or service help solve customer's problems or improve the situation.
2. Value. The benefits of using your product or service.
3. Differentiation. Why you are uniquely better than the alternatives.
Value propositions are indeed one of the most critical conversion factors. A great value proposition could be the difference between losing and winning a deal.
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